In the present era, when a majority of people prefer to browse, search and buy products online, businesses can benefit a lot by encouraging user generated reviews on different product review websites.
Although most of the businesses are a little apprehensive, at least in the initial stages, to be open to get reviewed by users of their products, they can indeed reap a lot of benefits by having several reviews generated by users, irrespective of whether they are good or bad (of course, the latter hurts but a balanced blend of positive and negative aspects in reviews give them the desired credibility, which in turn encourage people to believe them and act using the information shared there).
Wondering what the benefits are of putting up user generated reviews of your products across various product review websites? Well, here are some of the most significant ones:
1. Free advertising
Each of the reviews that are posted across various product review websites by your customers will act as a form of advertising for your business.
Not only your business/brand name, but also the features and feedback of your products will be exposed to all the visitors to these sites.
Thus, these reviews will provide the kind of mass exposure that you have always craved for, and probably couldn’t achieve through traditional channels of marketing.
2. Exhibit your confidence
Letting users post reviews of your products on various product review websites clearly indicates that you have complete faith and confidence in whatever you offer.
If you truly think that the products you offer are of high quality and will really benefit your customers, you should encourage your existing clientele to share their feedback and opinion on public forums and other platforms.
The products that you have developed after investing a lot of effort, time and money are worth the publicity that honest reviews can bring your way.
3. Improved search engine results
Product reviews influence the internet search engine results to a great extent.
Search engine giants like Google, Yahoo and Bing take into consideration exactly how many times the name of your business has been mentioned in reviews.
If the name of your business is mentioned a lot of times, there are chances that your web pages will get a high rank in the search engine results.
4. Constructive suggestions and criticism
One of the best aspects of encouraging product reviews is that they allow businesses to know the feedback related to their products.
Healthy criticism and any kind of constructive suggestion are always welcome by most of the companies as they help businesses to improve the quality of their products.
In fact, this can also be a good opportunity to resolve a particular problem of a customer, which may have kept others from using the product.
This way, by making the necessary adjustment/changes to do away with problems, businesses can even tap into the hitherto unexplored markets and woo new consumers.
5. Great SEO boost
SEO or search engine optimization is one of the most effective ways to make your business popular over the web and product reviews are an excellent way to give a SEO boost to your business.
This is mainly because product reviews are posted by your customers using their individual accounts and in most case, they use the target keywords time and again.
This will help you make the business website SEO rich.
This will also improve the chances of your website achieving a higher rank on the SERPs.
These are some of the major reasons why each and every business should encourage customers to put up product reviews on different product review websites.
This will clearly show you to be a confident, responsible and consumer-driven business that aims at complete customer satisfaction.